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I’m a published fiction author (or I’m writing a novel) but I don’t have a blog. I keep hearing that authors need a blog to build readership and sell books.

While it's a good idea for fiction authors to have visibility outside of the pages of their books, blogs typically don't work well for them. Why? Blogs exist because the blogger has a solution to a problem the reader faces. They offer advice, guidance, tips, products or services the help the reader solve the problem.…

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