Great question! The answer is actually quite counterintuitive.
Because it would seem like you need to finish your site first, right?
After all, you’re pitching one of the biggest sites in the world, asking to write for them. If they check you out, you want to make a good impression.
You also want to impress readers who click on your byline link. If all they get is a “Coming Soon” page, it feels like you’re wasting all that exposure.
But here’s the thing:
While everything above sounds true, it’s actually wrong.
Shocking as it may be, editors don’t usually check out your site before evaluating your pitch. They get so many pitches, there’s just no time to check up on prospective writers.
Also, you should never link to your homepage from a guest post. You actually want to link to a special kind of page called an “opt-in page.” We show you how to create one in Module Six, Unit Three.
Lastly, you’ll almost always have plenty of time to optimize everything. Most big sites schedule posts 2-6 months in advance, so if you submit your final draft today, it will be weeks or even months before the post goes live, giving you plenty of time to tweak your site.
The bottom line?
While having a beautiful website is certainly nice, you don’t actually need one to start guest blogging. You should get started right away!