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Home > Content Marketing Certification Program > Content Marketing > What kind of topics will I be expected to write about for clients?
What kind of topics will I be expected to write about for clients? print icon

There are dozens of markets that employ content writers. This is not a definitive list but here are seven of the most popular:

 

Marketing 

 

  • Social media (Facebook, instagram, Linkedin, etc.)

  • Digital advertising (PPC, display, retargeting, native)

  • B2B sales (lead gen, outreach, closing techniques)

  • Content marketing (Blogs, YouTube, podcasts)

  • Email marketing (conversion, deliverability, automation)

 

Personal finance 

 

  • Mortgages

  • Credit cards

  • Taxes

  • Insurance

  • Banking

  • Budgeting

 

Health conditions

 

  • Diabetes

  • Back pain

  • Dementia

  • High blood pressure

  • Crohn’s disease

  • Irritable bowel syndrome

  • Asthma

 

Aging

 

  • Products and services targeted at boomers

  • Specialty travel

  • Brain health supplements

  • Cosmetics

  • Part-time income

 

Individual professions

 

  • Trade journals

  • Blogs

  • Podcasts

  • Industry newsletters 

 

Ghost writing

 

  • Books (for print)

  • Ebooks

  • Blog posts

  • Speeches

 

B2B Products (Especially Software)

 

  • Blog posts

  • White papers

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