Will this work for book authors and fiction writers?

It would seem to make sense that authors and fiction writers would be natural bloggers. After all, it’s all about writing, right? Unfortunately, it doesn’t work that way.

In the hidden recesses of their minds, writers are inspired by the epic popularity of successful authors like Stephen King and J.K. Rowling. And because they are living, breathing and dreaming their work, writers want to share it with the world.

Here’s the problem: No one cares about your work until you’re successful. J.K. Rowling toiled for years at her dining room table, and no one was interested in the back stories about the creation of the Harry Potter series or the development of the characters until after the books became a world-wide success. Until then, only other writers will be interested in your writing process.

But there’s hope. Similar to artists, writers can use guest posts about other popular topics to demonstrate their writing prowess. The fact that they are an author or fiction writer is then a pleasant surprise to the reader, who will often want to know more about your books now that they’ve gotten to know you a bit, clicking on the link in your author bio at the end of the guest post.

If you’re comfortable using a back door approach — writing about topics other than your own stories – guest posting can be beneficial in raising your visibility as a writer.