I’ve heard guest posting is good for driving traffic to your site. How?
The big idea is that you want to publish your guest post on large blogs with big audiences and tons of traffic. If you take a look at guest posts, there’s a little space, usually at the bottom of the post, that describes who the author is, what they do and includes one or two links to their blog. If people like what you wrote about, some of them will click your link back to your site. A well-positioned guest post – the right topic for the right audience on the right blog – can drive hundreds of readers to your own site whom you can entice to subscribe to your blog.